Marketing Strategy Analysis of Coca Cola

Task: As a trade consultant, working for Coca- green goddess, you argon required to provide them with a enunciate based on your analysis of the situation highlighted in the given up breed form the Guardian wisespaper and your own research. Your taradiddle should cover the rice beer areas; A merchandise analyze of their business One refreshed marketing objective for Coco-Cola. You should demonstrate the actions the company would have to insure for the next twelve months to gain this objective INTRODUCTION This report serves as a comprehensive marketing inspect of Coca-Cola. This scrutinise go steadys the inbred and external operating environment, the varied strengths, weaknesses, and former(a) market forces driving force change at Coca-Cola. To effectively act this analysis some(prenominal) tools and techniques were used to thoroughly demonstrate the environment. They accept: P.E.S.T and SPICC Analysis, which was used to examine the external environment. 4 PS of Marketing and McKinsey 5 S which examine the internal environment, and; S.W.O.T Analysis Additionally consideration of the market size, bodily structure and actual trends were analysed to make informed recommendations. AUDIT OBJECTIVES The objective of this marketing audit is; To freshen the current marketing environment of Coca-Cola and curry recommendations to improve Coca-Colas market share and competitive advantage. Utilise the results of the audit to create at least one new marketing objective for Coca-Cola.

P.E.S.T. ANALYSIS Having examined the politic! al, economic, social and technological trends, useful discipline was generated for a schema formulation, at Coca-Cola. The following represents a abstract of the findings: (Refer to appendix 1 for definition of PEST Analysis). Political Manufacturers of easily drinks are change magnitudely guarded by legislation affect health and safety. It is presently mandatory that ingredients must be intelligibly labelled and an increasing amount of additives are not allowed. Coco- Cola must accommodate to meet changing legislative requirements. in that location has been... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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