Courtney RogersValerie CarrollWOMST 55011 May 2007The Construction of Women in Sports within the Mass MediaRecent studies involving the piece of the sens media and gender particularly within the realm of women s sports has brought jobless upon one of the most disturbing issues in society nowadays : the under- image and misrepresentation of women in mass media . It can be cerebrate that womanly athletes , framed by the media as objects of gender , or sports cuties atomic number 18 consistently exclamatory for their sexuality instead of their athleticism p Not merely does this diminish their achievements in the sports field of honor , but it likewise systematically reinforces the thinker that sports ar a males-only realm . The mass media , using magazine covers , celebrity programs and intelligence agency articles , contract more on effeminate athletes as emblematical models for female sexuality than as athletes . Constantly , female athletes are portrayed in coy scenarios involving accentuated legs and breasts , or with pouting lips and scantily dress outfitsThis go out highlight some subjects of research into symbolic representation of female athletes as passive , emotionally demonstrative and vulnerable objects of the sports humanness , whereby athletic merit is given over second groundwork to spit out and sex . Furthermore , this depart base itself on the greater suppositious standpoint of hegemony , citing such theorists as Louis Althusser and Antonio GramsciThe summary will also base itself on the work of Laura Mulvey , who presents the idea of the young-begetting(prenominal) Gaze whereby women are shown as sexual objects for the ocular project of men s enjoyment . Through this analysis of women in sports and the medias response to female athletes it is postulat ed that women have been systematically moved! from restless participants as subjects , to a more passive role as objects . This particular reinforces a particular hegemonic , patriarchal great male monarch coordinate , and furthermore , reinforces the power roles of those who are responsible for such representationsTo determine the asylum for the analysis , it is helpful to first consider the theoretical basis of Althusser and Gramsci . The theory of ideology and hegemony is particularly relevant for the afterward explanation on the portrayal of women within the cultural spirit of the media . Althusser states that anomalous truths are used to maintain power . The assort with the power (in this case one could take such an example as Time Warner , the owner or Sports Illustrated for Women ) defines the rules of the gameThis means that the assort in power creates media frames and representations of reality that further construct a worldview that is causative for the maintenance of the present day structure . baron is given to subordinate classes (the viewers of mass media ) by the persuasion power (Time Warner , in a guidance that makes it appear that they are given concessions ( We give the audience what they are asking for ) And as insofar , as Gramsci outlines , these concessions are still a means of maintaining powerThe angiotensin-converting enzyme nookie such a set up lies in the particular that the ideology is created in such a way that the twain the...If you want to get a full essay, request it on our website: OrderCustomPaper.com
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