The Gap Inc Essay Example for Free

The bed cover Inc EssayDoris and enter black cat is the founder of GAP INC. The first GAP store that candid by Doris and Don fisherman is in year 1969.The first store was opened at San Francisco, USA. The reason of why Don pekan opened a GAP store was simple because Don Fisher could not find a pair of jeans that fit him. Don Fisher was a third-generation of San Franciscan. His great-grandfather, Samuel Fisher, arrived in San Francisco from New York in the1860s which is a cristal after the discovery of gold transformed California. Don was born to Sydney and Aileen Fisher on 3 family line 1928. His father was a cabinetmaker. He learn the way to do employment from his father cabinetmaker business. avenue to bedcoverDon Fisher take care both succeeded and failed as an entrepreneur between1950 to 1960. In the mid-1960, Don Fisher working with his father branched out to start his own business. His own company is doing refurbished old hotels. He bought the Capitol Park Hotel in Sacramento. After buying the hotel, he leased space to Levis salesman to opened a showroom. On bingle day, Don Fisher go the Levis store and could not get a size suite him which is 34 waist and 31 length. This situation led to Don Fisher opened the first interruption store on Ocean Avenue. The bed cover was inspired by the idea of The generation Gap. Don Fisher had 2 important quotes which are change or fail and never say no when you can say yes.The Gap, INC. is a leading foreign specialty retailer with v brands which are GAP, banana country, former(a) naval forces, Athleta and Piperlime. There are also Outlets stores available like Gap number, Gap Generation and banana Republic Factory Stores. The Gap, INC. world headquarters is at San Francisco Bay Area. The Product end departments are at New York City, San Francisco, Los Angeles and London. There are over 3, two hundred stores worldwide. There are more than 3,100 Company-operated stores crosswise joined States, f all in Kingdom, Canada, China, France, Ireland, Japan and Italy. In the year 1987 , the first Gap store outside the United States opened in the UK.About 200 franchise stores located across Asia, Australia, Europe, Latin America, the Middle tocopherol and Africa. The Gap, INC. suppuration globally, and just last year, the Gap INC. opened their first store in China, Australia and Italy. The Gap, INC. Expanded their products through online shop services which were offered to nodes worldwide. Today, over 80 countries customers can easily buy Gap INC products. The Gap is a retailer offering clothing, accessories and personal care products for men, women, children and babies. RecognitionIn year 2009 , The Gap, Inc. was awarded by Womens Wear Daily. The Gap Inc. was class-conscious in the top Ideal employers chosen by undergraduates who were interested in the manner, retail and dress up sector. Besides that, The Gap, INC. also awarded by Time Magazines 25 Responsibility Pioneers. Th e Gap, Inc. ranked No. 23, alongside generally individuals and just three other companies who are changing the world. Time Magazine described our commitment to doing whats right At Gap, responsibility is in style.In the Newsweeks Green Rankings list, an environsal ranking of Americas five hundred largest corporations, the Gap Inc. was ranked 38 overall and 3rd in the retail industry, wastewater treatment at denim laundry and steps to promote sustainable agriculture for cotton. In year 2010, Gap Inc. ranked seventh among specialty retailers in the list of Worlds Most Admired Companies. The Gap Inc. was chosen as one of the Worlds Most Ethical Companies in recognition of the Gap INC commitment to ethical leadership and corporate companionable responsibility for the fourth straight year.Product produced by the company GAP Gap is an iconic retail brand, it offers an inventive American style. Customers can express their individual sense of style with clean, classic clothing and acces sories by Gap. Gap which had their first store 40 years ago, continues to build its brand presence around the world. Gap was founded in year 1969. The brand Includes Gap, GapKids, babyGap, GapMaternity and Gapbody. Besides that, Gap outlet is the leading retailer in the outlet attracting customers with unexpected, versatile, trend-right looks at an unbelievable affordable value.The gap outlet was founded in year 1995.Banana Republic Banana Republic is accessible luxury that brings modern, soulful, effortless(prenominal) and versatile style for men and women around the world. Banana Republic designs, luxurious fabrications at approachable prices. The Banana Republic products include apparel, handbags, jewellery, fragrance and eyewear. Banana Republic was founded in year 1978. Besides that, Banana Republic Factory Store was also available since year 1997. Banana Republic Factory Store is for exclusive designs and great bearing at outstandingly high prices. senior Navy Old Navy design fashion and value to the whole family. From newbornborns through adults, Old Navy offer on-trend, modern clothing and accessories, as well as update basics. The unique, dynamic stores provide an exceptional shopping experience for shopping lovers. Old Navy entrust ensures that the customers find a great, quality products at bully value. Old Navy was founded in year 1994 and was named after a bar in Paris. In 1997, Old Navy became the first retailer to reach one billion in their annual sales less than four years of operation. PiperlimePiperlime is online fashion boutique targeted on all online shopers. Piperlime inspires their customers with a fresh and unique riffle of products, brands and prices. Exclusive contri justions from guest editors keep our customers in fashion and in the know. Piperlime was launched in year 2006. AthletaAthleta designed the ultimate performance apparel and gear for every active woman. For women athletes, they road-test, court-test and water-test ever ything themselves to ensure that each item they offer cause the perfect balance, performance and style. Athleta was founded in year 1998, but Gap INC. acquired Athleta in year 2008.Target customer Gap INC came out with different disgorge of clothes and accessories to suit every customer. Gap abide vomit from adult to kids. Banana Republic targeted customers which looks for luxury clothes and accessories. Old Navy put their target on family from young to old. Piperlime targeted their customers who always bought goods online. Athleta targeted on females who love sport activities. In conclusion, Gap INC came out with different range and types of clothing and accessories to suit all different customers. Gap INC is targeting everyone either professional or low income customers. go into into foreign marketsThe Gap INC was successful in United States market for a period of time. Gap INC started growing into foreign markets. The Gap INC have competitors like Calvin Klein INC, Benetton Group so Gap INC has to expand to other region. The Gap INC first international store was in London. After that, the Gap stores soon sprang up throughout the United Kingdom, Canada, and France. Modes of entryThe Gap INC have both franchises and company operative stores. The region which have close to 200 franchise stores are in Asia, Australia, Europe, Latin America, the Middle East and Africa. Besides that, the Gap INC have about 3100 stores across United Kingdom, United States, Canada, France, China, Ireland, Japan and Italy.Global Consumer Preferences The Gap success is provide merchandise that suite to customers fashion taste. The time consume to reach every purchases is slow, so I cannot respond to new or changing fashion trends or consumers acceptance of my products. Our global specialty retail business fluctuates according to changes in consumer preferences ,dictated in part by fashion and season. Due to the time consume to reach my customers, our fashion trends will be slow er and customers will go to my competitors and this situation will allude my company sales. The out dated fashion have to mark down and sold. For example The Gap INC United States Selling the 2012 spring fashion but in Singapore, there are still selling winter fashion. Globalised ProductionMy products are manufacture by independent third parties. As result of out sourcing, my product are directly touch by the increases of cost. For example the cotton price increase will directly affect my company crying(a) profit. If the current manufacturer charges my company with high price, I will get a new manufacturer. When I go for new manufacturer, there will be turn backs in production and added costs as a result of giving training to new vendors in making my products, quality control standards, and environmental, labour, health, and safety standards. The delay on production will affect the sales and net income of company. Due to globalised production, the finish goods shoot to convey from manufacturer to retailer of different nations. There are possible of delay in the shipment and speech time. The factors that causes delay are availability of transport, work stoppages, port strikes, infrastructure congestion. If the goods are requested goods, I need to arrange for faster transport such as by air. The time of transporting goods from air is faster but the cost of transport are high. Technological InnovationsApparel and fashion industry has experience a rapid change in technological changes over the years. The fast changes has lead to a more sophisticated, with a earthshaking apparel and fashion items present in the present time. Due to comfort and aesthetic value and creation friendly to environment, the new fashion use the latest development of many different technologies. The utilisation of new software and engineering science for faster production and marketing, the software and technology helps the employees done their jobs easier and error free. The tech nology changes as the apparel and fashion demand and quality change. The Gap also concern about the changes in technology will affect the environment. For example a new invented machine can produce more apparels and environment friendly. Management Across CultureThe Gap have different design of clothing according to lively or seasons. In Chinese New Year, Gap will come out with red discolor as the theme colour and for 2012 there will be dragon on the design. During Christmas ther will be Chrismas themes apparel coming out. General Business EnvironmentA business firm is an open dodge where a company gets resources from the environment and supplies goods or services or both to the environment. There are innate and external forces in business environment. External forces whitethorn be related to national train, regional level or international level. Under the environment forces, there are opportunities or threats to business community. All business organization tries to grasp the available opportunities and face the threats that emerge from the business environment. External environment cannot change by business organization. Company can only change the internal environment to grasp the external opportunities and face the external environmental threats. A business want to survived and to get success in the industry, the company have to analyze business environment by managers so that we could persue effective business strategy. PoliticalApparel and fashion industry also affected the by globalization trend which due to the construction of import international facilities and establishment. Every country have their own trade regulation and policies , because of the regulations and policies, companys operations may be impaired. most country control the entrance of foreign company and affected the operations of the company. Some country implement high tax to the company as a control. This situation will affect The Gap on expanding to foreign market.